Killer headline! How to maximise your LinkedIn presence!

You know the importance of having a LinkedIn account and also might have tried to set up a profile. Probably you have faced a few questions, and I will help you with the most import part: The Headline.

Why is the headline important? Let’s dive deeper into this question to get a better idea of it.

First, let’s think; Why do you buy a magazine or a book? Why do you click on the article on a social media? Why do you open an email and delete others?

That is easy to answer: Because the headline grabs your attention. In many different ways, the headline can persuade you to open or to buy it. In this way, you should think: if you do not open an email because you are busy or it does not look interesting, imagine your profile.


On the internet, there is a vast amount of info, easy to access. In fact, due to the amount of information online, you can attract more people to check/connect, and do business with you. If you add the correct information, you will hold the attention of your audience; otherwise, you will struggle with “all the rest”. 


Another example, a headline is almost like fishing in a lake where there is much food, and you need to get the attention of the fish. You need to give the right bait, the most delicious bait. The bait is the headline.



Moreover, to create a killer Headline, you have to think about these points:


  • Keywords, according to your area and what you are looking for.

Research the job positions that you would like to get. Try to find key competencies in that job position, such as; leadership, communication, teamwork and problem-solving. It is important to know that: you do not need to add all competencies to your profile, and especially in the headline since you only have 120 characters. Additionally, a critical competence for a customers service rep, will not be the same for a Java developer. Furthermore, your headline will be a cliché if you add only competencies.  



  • 120 characters, it is an excellent space to add more than your current position. 

Usually, I see people adding only their current position (the same as on their badges). It is a waste of opportunity and space. Add expertise that you have in your field.


For Example in the human resource area; Your position is “ Human Resource Analyst”, but instead of adding it, you could describe like this: “ Coaching / Business partner / Expert in legal negotiations / Training and development/Human resources specialist…”


This small change will give a broad idea of your expertise and fields.


  • Understanding what they are looking for:

You should think about your primary target. If it is to find a job in a specific industry, you should ask yourself: What are they looking for? They might be looking for a particular competency, skill or certification. 


  • Avoid buzzwords.

Please, do not waste your time writing competencies such as; hard-working, thought leader or result driven.

Also, write into your summary how you achieved a good result. Alternatively, give an example of your hard working or a briefing about your last or the most critical innovation as a thought leader, but write it in your summary and not in your headline (Clic here to check out more about LinkedIn Summary

Recruits have seen the phrase “result-driven” a hundred of times; as a result, these buzzwords do not help you.


These points could help you to create a good headline on your profile, and stand out from the others.
Com mais de 10 anos de experiência em Recurso Humanos, possui pós-graduações em Psicologia Organizacional e em Gestão de Pessoas, também é um coaching reconhecido pela Sociedade Brasileira de Coaching. Trabalhou em Multinacionais no Brasil e Angola e participou de projetos internacionais no México e Espanha, ministrou mais de 2 mil palestras e treinamentos dentro da sua jornada profissional, recebeu o Prêmio ABEMD 2014 - Categoria Vendas (Associação Brasileira de Marketing Direto), desde 2015 vive na Irlanda sendo o fundador e empresário da HubWork365 que prepara profissionais internacionais para o mercado de trabalho Europeu.

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